Client Overview

Plus Size With Style is a fashion brand dedicated to designing modern, high-quality clothing for people who want comfort, confidence, and style beyond standard sizing. The brand’s mission is rooted in inclusivity, body positivity, and empowering customers to feel good in what they wear.

When Plus Size With Style approached us, their goal was clear: increase qualified leads and online interest while staying true to their values and voice.

The Challenge

Although the brand had strong products and a clear identity, their digital presence wasn’t fully reflecting their message.
Key challenges included:

  • Low lead conversion from social media and website traffic
  • Inconsistent messaging across platforms
  • Content that didn’t fully highlight the emotional connection between the brand and its audience
  • A website that lacked clear lead-generation paths

Our Approach

We developed a strategy focused on authentic representation, trust-building, and conversion optimization, always keeping the brand’s inclusive values at the center.

Step 1: Brand & Audience Deep Dive (Weeks 1–2)

We began with a discovery phase to deeply understand:

  • The brand’s mission, tone, and visual identity
  • The audience’s needs, preferences, and online behavior
  • How customers wanted to feel when interacting with the brand

This step was essential to ensure all communication felt respectful, empowering, and genuine.

Step 2: Digital Audit & Strategy Development (Weeks 3–4)

We audited social media, website structure, and existing content. Based on insights, we created a tailored strategy that focused on:

  • Clear brand storytelling
  • Content that showcased real people and real experiences
  • Stronger calls-to-action without aggressive sales tactics

Step 3: Content & Social Media Optimization (Months 2–3)

We restructured social media content to focus on:

  • Styling inspiration and outfit ideas
  • Confidence-driven messaging
  • Community-focused posts and engagement
  • Short-form video content that highlighted fit, comfort, and movement

This helped build trust and increase meaningful engagement.

Step 4: Website & Lead Funnel Improvements (Months 3–4)

We optimized the website by:

  • Improving user flow and navigation
  • Adding clear, friendly lead capture points (newsletter, style guides, early access offers)
  • Refining copy to be more conversational and inclusive

The goal was to make visitors feel welcomed — not pressured.

Step 5: Continuous Optimization & Tracking (Months 4–5)

We closely monitored performance, tested different messaging approaches, and refined content and funnels based on real data. Small adjustments over time led to significant gains in lead quality and volume.

The Results (Within 5 Months)

  • +120% increase in qualified leads
  • Higher engagement across social media platforms
  • Improved website conversion rate
  • Stronger brand connection with the audience

Most importantly, growth was achieved without compromising the brand’s values or voice.

Key Takeaway

For brands like Plus Size With Style, success comes from authenticity, empathy, and strategy working together. By respecting the audience, telling the right story, and optimizing the digital journey, sustainable growth becomes possible.